Businesses in the HV are thinking outside the box

Within an hour following our Entrepreneur Knowledge Series discussion on social media, the Accelerator posted pictures and information from the event on Facebook. They were then picked up by Twitter via our news feed between the two sites. It’s just a simple way of showing how social media can help you get your message out to the right people, and fast.

Last Wednesday, the Accelerator’s multimedia room was packed with dozens of curious businessmen and women looking to take advantage of this coming-of-age technology only recently embraced by the business world. Many companies still don’t know how, or even why, they should utilize social media in their marketing plan, but it’s clear that businesses in the Hudson Valley are catching on.

Guest speakers Josh Sommers and Bill Madden, president and executive vice president, respectively, of Focus Media, a Goshen-based advertising and public relations firm, encouraged companies from all industries to take advantage of these free marketing/PR tools, as social media networks have slowly become personalized news networks for users – a great way to reach target audiences effectively.

As a matter of fact, the discussion was so powerful and enlightening, we’re entertaining the idea of a follow-up event sometime in the near future on the evolving world of social media.

Keep your eyes open for the sequel!

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