New Windsor, N.Y. – May 17, 2010 – Social media is the hot topic at this month’s Orange County Business Accelerator Entrepreneur Knowledge Series event.
On Wednesday, May 26, OCBA will offer tips on “Making Social Media Work for You” at its offices at 4 London Ave. in New Windsor, N.Y. The guest speakers, Josh Sommers, founder and CEO of Focus Media, and Bill Madden, executive vice president of Focus Media, will discuss social media in today’s business world and how to use it effectively. Focus Media is a full-service advertising and public relations agency based in Goshen, N.Y.
The event will run from 11:30 a.m. to 1:30 p.m.; lunch will be served. Cost is $25 per person and includes a tour of Orange County Business Accelerator. College students are FREE. The event is sponsored by Dynegy, Inc., whose East Coast Headquarters are located in the second story of the Accelerator building at New York International Plaza.
The seminar will provide valuable information on the social networking sites Facebook, Twitter and LinkedIn, as well as others. OCBA invites marketing and public relations executives, business owners, municipal leaders and others in the business community involved in communications to take advantage of this valuable opportunity.
OCBA Enterprise Development Director Peter J. Gregory said, “As the growing business community in Orange County and the Hudson Valley looks to coordinate advertising and public relations efforts, social media has evolved into a tool that allows them to constantly touch new and existing customers. The key is to coordinate your social media such that your message is consistent and clear.”
Sommers added, “Social media is a simple, yet extremely effective tool in the business world – you just have to know how to use it. We’re going to cover the techniques and strategies in the world of social media and teach businesses how to apply it and get results, just as we have with many of our clients, including the Accelerator.”
The Entrepreneur Knowledge Series has proven to be a great asset to businesses around the Hudson Valley and surrounding regions. Scheduled for the fourth Wednesday of every month, the events have helped educate public officials, planning board members and business owners on the latest business development technologies and tactics. Previous topics include corporate sustainability, patents, clean energy and cloud computing.